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Services
At HUMG, we connect brands with Harvard students in meaningful, data-driven ways. Whether you're launching a product, refining a marketing strategy, or gathering insights, we offer three powerful services to help you succeed.
Product seeding
Want your product to be seen, used, and talked about on campus? Get Your Product in the Hands of Harvard Students.
We offer two high-impact ways to get your brand in front of Harvard undergraduates:
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Every product seeding campaign includes a post-campaign impact report, providing data on reach, engagement, and student insights—so you know exactly how your brand resonated on campus.
Consulting
Did you know that Gen Z makes up nearly 40% of the consumer market? If you're not speaking their language, you're missing out.
We specialize in helping brands crack the code on Gen Z marketing. Our team has driven 65%+ increases in revenue for prior companies through strategic social media and marketing initiatives. Whether you’re a Fortune 500 company, startup, public institution, or non-profit, we provide expert insights to help you.
Product testing
This is a must-have for early-stage startups looking to refine their product before a big launch. For startups and brands looking to test their product with Harvard undergraduates, we offer custom product testing groups of any size. We handle:
