for students

marketing fellowship

The HUMG Marketing Fellowship is a cornerstone of our educational offerings. Designed to be both intensive and inclusive, it prepares undergraduates for success in diverse marketing fields – from brand management and digital marketing to market research and data analytics.

semester-long curriculum

We assess your business needs, goals, and target audience to identify the best marketing opportunities.

speaker series

Industry experts, alumni, and professors lead discussions on topics such as consumer behavior, branding strategies, digital marketing, and emerging trends.

Final Project

Fellows apply their learning to real or simulated marketing scenarios, culminating in a final case study write-up.

Client work

One of our core pillars involves partnering with businesses to provide marketing insights and strategies. This creates a mutually beneficial environment where students gain practical, hands-on marketing experience and businesses receive fresh perspectives from a very specific demographic: college students.

application

Prospective members submit their resumes and undergo a structured selection process to assess their problem-solving skills and industry knowledge.

team formation

Accepted candidates are assigned roles within consulting teams, ensuring a structured approach to each client project.

hands-on projects

Teams collaborate on client projects, conducting in-depth research, developing strategic marketing solutions, and delivering a comprehensive final report with actionable insights.