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Who we are
Harvard Undergraduate Marketing Group connects students with real-world marketing experience while providing businesses with innovative, data-driven marketing solutions. Through hands-on client projects, mentorship, and industry workshops, we equip students with the skills to excel in marketing while driving real impact for our partners.
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Founded by two marketing enthusiasts at Harvard, HUMG redefines student-led marketing through collaborative innovation. We replace hierarchy with peer-driven strategy — harnessing campus insights, agile frameworks, and collective ideation to build campaigns that resonate. Here, marketing expertise grows from shared learning, not textbooks; futures are shaped by equal voices, not handed-down formulas. This is academia meeting action, democratized.
The HUMG Advantage
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gen z Insights
HUMG delivers Gen Z-tested strategies shaped by students who are the target demographic for youth markets. Clients gain campaigns informed by real-time campus trends, viral content patterns, and proprietary research.
disruptive creativity
As a student-run agency, HUMG combines professional-grade execution with startup agility. Marketing is constantly evolving, and we strive to stay ahead of the curve.
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top talent
Our members are driven, high-achieving Harvard students with a strong analytical mindset and creative problem-solving skills, bringing fresh perspectives to every project.
individualized attention
We provide bespoke, one-on-one strategy sessions and customized marketing solutions, ensuring every client’s unique goals are met with focused expertise and dedicated care.
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Our Process Work
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Our Mission
Why do some businesses stand out on a crowded Harvard Square? It’s more than just location – it’s the way they connect with today’s dynamic, fast-moving generation. Look around, and you’ll see students making mindful choices, fueled by individuality. Our mission is to help businesses understand and engage Gen Z, crafting marketing strategies that captivate, resonate, and drive loyalty.
creating opportunities
At the heart of our mission is a quest for authenticity — forming genuine bonds between Harvard Square’s businesses and the creative pulse of the next generation. We blend immersive experiences with bold storytelling to unveil hidden markets and fuel growth in unexpected ways.
conventional is boring
We hack marketing playbooks with Gen Z-first strategies — where data-driven creativity meets campus-tested virality. While others recycle algorithms, we write new ones: student insights × Ivy League rigor = campaigns that don’t just trend, transform.
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